Home Sellers

Why should hire me as your listing agent?

Hopefully for many reasons, but I’ll try to give you a few.  As in any profession, not all Realtors are created the same.  Your idea of a great real estate agent may be different from your neighbors, or even from mine, but I think several factors need to be constant.  I would think you would want someone who’s honest, communicates effectively and frequently, is competent, and experienced.  I believe that I have these characteristics.  My job as your listing agent is to provide you with information and resources, guide you through the sale, give advice and assistance as needed, and to make sure that your interests are represented and promoted in the transaction, all while marketing your house with the latest marketing techniques.   My promise to you is that I will do this to the best of my ability.

As an added guarantee, I offer an exclusive 1-Day Listing Agreement.

What will it be like working with me?

I’m a straight shooter.  I’m not going to sugar coat issues just because I think that’s what you want to hear.  I won’t “buy” your listing by telling you it’s worth more than fair market value.  I don’t take listings just to take listings; I take listings to sell them.  That only makes good business sense.  We’ll have an in-depth conversation BEFORE entering into a listing agreement.  You should interview me, but I’ll be interviewing you as well.  For me, I only want to enter into a business relationship if we’re on the same page and have the same goals.  If we don’t agree on the fair market value of your house, or if you don’t like the way I market homes, or if you won’t get the house in showing condition, then we may not be a good match.  Don’t get me wrong, I love new listings and I want the opportunity to sell your house, but only if its right for both of us.  In general, I’m pretty easy to work with.  I love what I do and I work very hard at it!

What will you do to sell my house?

I believe there are three key steps needed in order to sell a home efficiently and effectively.

The first, and quite possibly the most important, is preparation.  Before we sign the listing agreement, I’m going to present you with the necessary data regarding our CURRENT real estate market.  I’m not going to pull numbers out of the air and quote unrealistic prices.  I’ll show you what homes have sold that are similar to yours and what our competition will be, both of which are key components in a pricing strategy.  Keep in mind, I don’t make up prices and I can’t force a sale of an overpriced product.  The market will ultimately tell us what the property is worth and we need to let the data guide us.  Preparation is more than price alone.  I’ll walk through your home and give you suggestions room by room on what you can do to improve the marketability and get top dollar.  Most of my suggestions will be minor, inexpensive things that you can do.  Things like clearing out clutter, getting rid of extra furniture, cleaning, painting, landscaping, or changing out dated fixtures.  Every house is different, and therefore, the preparation may be different.   In my opinion, a home should be in 100% showing condition before it hits the market.  For the most part, you only have one shot at a buyer.  If the property isn’t in the best shape possible, we’ll lose them and we won’t get a 2nd chance.

The next step is marketing and advertising.  I’m a firm believer in internet advertising and I use it heavily and aggressively to market my listings.   I hire a professional real estate photographer to take pictures of every one of my listings.  Photographers have superior equipment and a better eye than the average Realtor, and it really shows in the pictures.  I won’t be walking around your home snapping pictures with my cell phone!  This will help your house stand out over the competition online.  I’ll syndicate the listing to hundreds of websites.  These not only include all of the top real estate websites, but also news sites, search engines, video sites, and social media sites such as Facebook and Twitter, as well as ClevelandHouseHunt.com.  You never know how the buyer will stumble across the listing, but we do know that they are all search online.  I’ll have a video posted on YouTube.com.  I use modern marketing techniques because that’s what today’s buyer expects.  On the flip side, I’m not a big believer in newspaper ads or print ads.  They are dated methods and statistically don’t sell many homes.   If you were buying a house would you look in the newspaper?   Print ads are really used to advertise an agent or a broker, not your home.

Lastly, I handle all of the remaining detail work to get the house to closing.  From coordinating showings, providing feedback, communicating market conditions, negotiating, handling the piles of paperwork and legalities, inspections, guiding you through the process, and working with 3rd parties (lenders, title companies, inspectors, appraisers, contractors, etc).  Everything that needs to be done to get the closing to the finish line!

What’s your home worth?

Joe Goldian’s Marketing Plan For Listing Your Cleveland Home


Interested in learning more about selling your home? Let’s talk!